I treat business as biology. My journey began by launching formaldehyde-free insulation at Johns Manville, followed by founding Green Mountain Energy (a $110M exit). After advising giants like BMW via KH Innovations, I became Keurig’s Chief Innovation Officer, helping scale a $14B global leader. Today, I lead Cambio Roasters. I don’t just market brands; I use the “Rx of Preference” to diagnose your strategy and engineer the neurochemistry of “Yes.”