The Investable Proposition: De-Risking Innovation at the Board Level

I help boards diagnose “Pleasure-Agnostic” strategies and architect the biological preference that drives shareholder value

Add Kevin To Your Board

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15 Years Entrepreneurial Experience

15 Years C-Suite Experience

As Seen On:

“Kevin is one of the most amazing national-scale innovators I’ve had the pleasure of leading in my entire Fortune 500 career”

Brian Kelley

Former Keurig Green Mountain CEO, former President of the Americas Coca-Cola and current leading private equity investor

“Kevin is a master innovator”

Dan Arieley - Testimonial - Kevin Hartley

Dan Ariely

3 times New York Times best selling author

“Rarely have I ever seen someone successfully commercialize national scale innovations that are so consistent with the Experience Economy!”

Joe Pine

Best selling author of the experience, economy, and mass customization

Add the Architect of Preference, National Class Innovator, & Visionary Founder to your board

Commercializing Innovation

95% of all innovations fail to gain traction… understanding the reasons for this significantly improves your chances of launch success. Winning with your new product in the real world is where all value is created.

Senior Team Strategic Alignment

According to leading academic studies, lack of senior team alignment is the biggest statistical predictor of sub-par organizational performance.

Marketing & Branding

Many organizations treat branding as decoration. In actuality, a brand that is clearly unique, different, better, and special is highly correlated with product and organizational success.

Leadership

Human beings are attracted to working for organizations with a purpose that’s greater than themselves. Unlocking this for your organization is a powerful new tool in your success portfolio.

Fundraising

Most innovations fail due to a lack of capital. Understanding the nuances of an investible proposition is key to product launch success.

Company Turnaround

Smart people tend to overcomplicate things. Customers who prefer your competitor’s offering are the root of all product and organizational performance issues.

Kevin’s Blueprint for Value Creation

Influencing Preference is the Centerpiece of all Value Creation

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Most Organizations Are Not Hardwired For Transformative Innovation

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Culture is the Secret Sauce for World-Class Outcomes

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Raising Capital Supports All Growth & Innovation

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Kevin focuses on mid-cap companies and startups that have completed their Series A funding.

Kevin Hartley’s Senior C-Suite Experience

About Kevin

I treat business as biology. My journey began by launching formaldehyde-free insulation at Johns Manville, followed by founding Green Mountain Energy (a $110M exit). After advising giants like BMW via KH Innovations, I became Keurig’s Chief Innovation Officer, helping scale a $14B global leader. Today, I lead Cambio Roasters. I don’t just market brands; I use the “Rx of Preference” to diagnose your strategy and engineer the neurochemistry of “Yes.”

Get To Know Kevin

FAQ

How does Kevin’s "15/15" career split satisfy the specific needs of a Board Nominating Committee?
Most candidates offer either the relentless speed of a Serial Entrepreneur or the rigid discipline of a Fortune 500 Executive.

Kevin provides a rare dual perspective: 15 years founding companies like Green Mountain Energy ($110M exit) and 15 years in the C-suite at Keurig Green Mountain ($14B global leader).

This allows him to serve as a Strategic Sounding Board that understands how to scale innovation without compromising corporate governance or shareholder value.
In what capacity does Kevin address a board’s fiduciary duty regarding Innovation Risk?
Since 95% of innovations fail to gain market traction, Kevin helps boards de-risk capital allocation by identifying “Pleasure-Agnostic” flaws before a launch scales.

He implements a “Last Experiment First” methodology to validate the Investible Proposition, ensuring that new ventures are biologically hardwired for consumer preference.

This approach transforms “Scaling the Beta” from a high-stakes gamble into a calculated engine for Market Dominance.
How does Kevin contribute to the Strategy and ESG Committees?
Kevin’s background in Circular Economy solutions (Cambio Roasters) and Formaldehyde-Free disruption (Johns Manville) makes him a key asset for ESG Strategy.

He treats Business as Biology, helping committees understand how ethical sourcing and sustainable material science can be architected to drive—rather than hinder—shareholder value.

His focus is on creating a purpose-driven organization that avoids the “Tall Poppy Syndrome” and leverages Culture as the Secret Sauce for world-class outcomes.
Can Kevin assist with Senior Team Strategic Alignment and Turnarounds?
Kevin recognizes that a lack of Senior Team Alignment is the primary predictor of sub-par organizational performance.

He serves as an objective Mirror to the CEO, helping boards diagnose the root cause of stagnation: customers preferring a competitor’s offering.

By stripping away corporate complexity and focusing on Preference Architecture, he helps turn around underperforming divisions by reconnecting them with human biology.
What unique "Hard Proof" does Kevin bring to a Private Equity-backed Board?
Kevin has a proven track record of Commercializing Innovation at a national scale, as validated by industry leaders like Brian Kelley (Former Keurig CEO) and behavioral economist Dan Ariely.

His experience orchestrating a $110 million exit to British Petroleum and a $2 billion partnership with Coca-Cola provides PE partners with a leader who speaks the language of Value Creation and Exit Strategy.

He specializes in turning “Decoration” into Branding—ensuring the brand is unique, different, and biologically preferred to secure a premium market position.

Add Kevin To Your Board

diagnose “Pleasure-Agnostic” strategies & architect the biological preference to drive shareholder value

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